The BlackBerry maker Research In Motion faced with declining sales has announced yet another risky proposal to concentrate only on business users, license its BlackBerry software or to sell the business itself. Once mighty BlackBerry continues to struggle to survive in the face of the completion from Apple’s iPhone and other similar smart phones running on Google’s Android software. While RIM’s global market share of smart phones dwindle down to 8.2 percent in the fourth quarter from 14 percent for the similar period a year earlier, the Apple’s share rose from 16 percent to 24 percent. Its stock meanwhile plunged from high of $140 in 2008 to $14 in late March 2012.

The company’s three main functions; managerial, social and entrepreneurial functions, all failed in their capacity. RIM is trying to stay alive by focusing on enterprise services and targeted consumer segments. In the face of more and more companies allowing their employees to bring their own iPhones to work this may be difficult at best.

In coming weeks and months, the company needs to prove to its existing customers that it can compete with Apple, Google, Microsoft and others. Failure to do so could cost the company to succumb to intense competition.