Apr 5
T-Mobile to offer Apple iPhone 5
For the first time, T-Mobile will offer Apple’s new iPhone 5 on April 12, 2013 at all its 3,000 plus stores in the U.S. T-Mobile expects to sell 3.4 million iPhones in 2013. T-Mobile will allow customers to trade in their old iPhone 4 and 4S, and trade in will get a new iPhone 5 without customary $99.99 charge that most others charge. Instead customers will get $120 credit towards future phone bills. T-Mobile will not subsidize the Apple iPhone 5, but will charge the cost in easy $50 a month installment. This is good news for T-Mobile, its customers and Apple.
T-Mobile is the U.S. unit of Deutsche Telecom AG and is the fourth largest carrier in the U.S. T-Mobile is trying to get market share in the U.S. for some time. Its merger with Metro PCS Communications Inc. is expected to be completed soon and it will create a combined total of 42 million customers and provide an opportunity to expand its LTE coverage which they were lagging. T-Mobile calls itself as “the uncarrier” referring to the minimum contracts required by three major carriers. Offering Apple iPhone will allow T-Mobile to stop the exodus of subscribers.
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