By Ted Dhanik

A company is ready to go forward. The products are finished, the services have been created. And the elements of marketing have been built or rendered, and are ready to be embedded. And yet, how does a company get its marketing to the customers they desire or cater to?

Contextual advertising is a crucial step in any online marketing campaign. No matter how many elements, banners, and streaming videos are prepared, without having the ability to get them in front of the eyes of potential customers, they cannot perform the function that both time and money was used to create. A contextual advertising system solves that problem.

Basically, this system scans the texts of various websites for particular words or phrases. In doing so, it can then find relatable sites that can feature a company’s goods or services to those who may be seeking said products. Take for example a website that caters to antique hunters, which also shows hotspots and areas that posses a great deal of these type of treasures. This probably wouldn’t be the ideal place for a sports company to advertise. However, it may be perfect for a company that works with antique restoration or a travel company that builds trips to these favored hot spots.

By having the service of a contextual system at a company’s disposal, it guarantees that the marketing campaign will be seen by the intended target audience. It is one of the advantages that online advertising has to offer, using digital and technological tools for a digital and technological age.

This post has been brought to you by Ted Dhanik and friends. For all of your advertising needs, Ted Dhanik is the solution. Be sure to visit Ted Dhanik at his website and discover what he has available for you and your business.

By Phin Upham

A recent article in AEON Magazine posed an intriguing question: are there limits to the types of decisions that computer-driven algorithms can make? The article presented several hypothetical situations which showed that there are instances where the human thought process is needed even if it is not as logically sound as a computer algorithm.

One example given was a choice that a driver might need to make if a school bus was careening out of control at them on a small bridge. Would they choose to stay on the road and force the school bus over the edge or sacrifice their safety by driving off the road? It’s a choice that comes down to a person’s morals and personal beliefs and one that would be impossible to ask an algorithm to predict if a car was driven by a computer.

Find out more at: http://www.aeonmagazine.com/world-views/steven-poole-can-algorithms-ever-take-over-from-humans/

About the Author: Phin Upham is an investor at a family office/ hedgefund, where he focuses on special situation illiquid investing. Before this position, Phin Upham was working at Morgan Stanley in the Media & Technology group. You may contact Phin on his Phin Upham website or Twitter page.

By Ted Dhanik

Display marketing has a certain ring to it. After all, it is a visual marketing tool used on various webpages. But what are the benefits to it? Is it worth the extra cost?

Yes, and current users of display marketing say so as well. Display marketing is a great way to focus a business’ marketing strategy to achieve a specific goal and to increase traffic to a website immediately.

It does this by putting ads on sites that are specific to the clientele that browse that site. A lot of research goes into the consumers in order to construct ads that will be the most likely to guide them to a company’s webpage. Many aspects are taken into consideration and compared, such as the frequency of traffic, what times of day and when during the week these clients are viewing the pages, how often they refresh or select an ad- many of these things. All of these are combined to produce a marketing product that creates an ad geared specifically at the users and consumers.

And display ads are not just utilized on webpages. Because people have so many interfaces that they use, such as a mobile device on their way to work, a computer at work, a tablet at home, and then the television, different ads are required to fit each device. So an ad shown on a phone would not be the same one shown on a webpage- and for good reason.

It is important when selecting a display marketing company to dmake sure that they offer these specified and detailed arrangements. Display marketing will work if it is researched and prepared correctly. And simply putting ads on high traffic websites will not guarantee success- the level of detail described above is what increases a company’s ROI and web traffic, not flat and unprepared visibility.

Guest post provided by Ted Dhanik, CEO of engage:BDR. Ted Dhanik and his company offer high-performance marketing solutions in display advertising. Ted Dhanik offers his insights on display advertising in his professional blogs.

By Samuel Phineas Upham

Scott Harrison understands the perception of Silicon Valley entrepreneurs as being self-centered and unconcerned with the plight of others. It’s something that he’s hoping to change by taking tech hotshots directly to where help is needed the most. According to the New York Times, Harrison’s charity: water has installed wells and hand pumps in 20 Third World countries, giving more than one million people access to clean water.

The work of charity: water doesn’t just revolve around rich CEOs cutting a check to a charity. Their donors actually go to the countries to see that their donations are being turned into clean water for underprivileged people. The trip chronicled in the New York Times included the founders of Spotify and WordPress along with celebrities such as Tony Hawk.

Read more: http://www.nytimes.com

About the Author: Samuel Phineas Upham is an investor at a family office/ hedgefund, where he focuses on special situation illiquid investing. Before this position, Phin Upham was working at Morgan Stanley in the Media and Telecom group. You may contact Phin on his Samuel Phineas Upham website or Twitter.

The world’s most valuable technology company, Apple announced two new smartphones in early September 2013. These new products not only highlight its combative nature with low cost phone manufacturers such as Samsung and Huawei but also capabilities of its new iOS 7 operating system. The iOS originally debuted in 2007 with its iPhone.

The iOS 7 is the seventh version of Apple’s mobile operating system and Apple is incrementally improving its iOS 7 operating system since it was introduced on June 10, 2013. Code named Innsbruck, iOS 7 is the next generation software for iPhone, iPad, iPad Touch and iPod. It reflects a big deviation from its predecessors and focuses on clarity by removing clutter, improve user interface leaving only the most essential. New features of iOS 7 include control center, notification center, multitasking (opens multi apps simultaneously), camera, photos, AirDrop (Wi-Fi sharing feature for iPhone), Safari, Siri (comes with more content from Wikipedia and Bing), iTunes Radio, and iOS in the car. New capabilities to surf the App Store with age based search may become a hit feature with parents. Most of all iOS 7 is free and you can update your mobile gadgets by yourself.

If you aren’t sure what the circuit breaker (whether the general electric sfha36at0250 model or any of the other types) is designed to do, the simplest reason for why a circuit breaker is installed is to stop the flow of electricity in the case that a fault is detected.

Without this safeguard, the electrical circuitry, as well as the appliances in your home, can be irreversibly damaged, causing harm to your family members while also causing you monetary loss.  Yet another important aspect of installing such a device is checking for the quality of the device, as this can also lead to damage that can be easily avoided.

Not only can you purchase Eaton circuit breakers that are new, but also used breakers that are high in quality. One reason why this is a good idea is that you can save a lot of money in buying a used circuit breaker.

Now there are several sources that provide circuit breakers, not to mention circuit breakers from other companies, and here are three things that you must keep in mind while shopping:

#1: Is the reputation of the company solid?

Whether you are looking for circuit breakers at online stores or salvage businesses, you must ensure that the reputation of the company is positive and that they focus on testing and monitoring the units that they have to offer.

#2: Does the company offer a warranty or a money back guarantee?

Companies that have been in this business for a while now normally offer a warranty to back up their products as well as a money-back guarantee if something does go wrong. This will help you determine the quality of work on the used circuit breakers that they offer.

#3: Is this the right circuit breaker for my home?

There are several types and makes of circuit breakers out there and it is important for you to consult with an expert before making an order. Remember it is better to be safe than sorry, especially when it comes to the security of your home.

Google wallet and PayPal are picking up more payment processing for online transactions. In order to cut down on bank charges and for convenience, more and more are using these payment systems. So, what will happen to age old ATMs at your bank?

Tendency is towards more and more banks to automate customer transactions as much as possible. This will help to cut down on staff and waiting time on lines, and create more efficiency. But the problem is ATMs are so old and doesn’t use technological advancements such as capabilities of smartphones and tablets.

Banks and ATM developers are trying out cutting edge ATMs lately. One of the main manufacturers of ATMs, NCR, indicates 90 percent of banking functions can be done on ATMs, Bloomberg Businessweek reports. The Bank of America is testing an ATM that find a teller at a remote location via video to complete a transaction with a customer at an ATM who left the debit card at home and allows the person to withdraw cash by showing the driver’s license. With younger generation hooked on gadgets, the old ATM badly needs a new update to keep those who are banking with them and to attract more 35 and younger crowed.

The most popular alternative vehicle tracking system lo jack, doesn’t use true gps signals. Moreover, wireless connectivity is not offered by lojack. The practical result is that only specially equipped police vehicles can use lojack to find a missing vehicle.  Owners, for instance, certainly do not have the capability to use lojack to track a vehicle themselves.  Also, the number of police vehile outfitted with the lowjack technology is typically only a small fraction of the fleet. Since the range of lowjack is only about 2-3 miles, missing are stolen vehicles are undetectable unless a lojack equipped police cruiser happens to be in the vicinity.

Sine  the early nineties, the North American Trucking Industry has used promiles software for routing and mapping  years as well as for IFTA fuel tax. The promiles software is adaptable for individual drivers as well as for fleets and saves time and effort with rout planning and tax reporting and reduces fues costs, allowing large or small trucking operations to be for efficient, and thus more profitable.

The advantages of a gps tracking device are reduced costs of fuel and maintenance, quicker response times and easier management of vehicles. GPS tracking offers numerous advantages over lojack. But recovering missing or stolen vehicles is only one of the problems encountered in fleet management for which gps tracking is the solution. Redirecting vehicles to shorten travel time or respond quickly to changing demands from customers are others. Overall, gps tracking is an essential tool in fleet management.

Ads touting about nationwide mobile phone coverage and speed are dominating the print media, the Internet and the airways. The nation’s No. 1 carrier Verizon Wireless with more than 93 million subscribers and the No. 2 carrier AT&T with 71 million subscribers are no exceptions. They both have spent billions of dollars for 4G LTE, the most current system which was introduced in 2010 by both carriers. The 4G LTE is capable of delivering high-definition video in 30 seconds without dropping frames.

When it comes to speed delivering applications, Web pages, and other data, AT&T edge Verizon Wireless according to PC Magazine and RootMetrics as reported by Bloomberg Businessweek. The AT&T average wireless download speed is over 18 mbps compared to just over 15 mbps for Verizon Wireless. Sprint and T-Mobile lineup behind the two giants in distant third place in terms of delivery speed. Congestion appears to be the key element that slows delivery for Verizon Wireless which cuts down the speed by about 25 percent. In order to win the speed war, Verizon Wireless is now looking in to using unused telecommunication spectrum in a new technology known as advanced wireless services (AWS).

For the first time, T-Mobile will offer Apple’s new iPhone 5 on April 12, 2013 at all its 3,000 plus stores in the U.S. T-Mobile expects to sell 3.4 million iPhones in 2013. T-Mobile will allow customers to trade in their old iPhone 4 and 4S, and trade in will get a new iPhone 5 without customary $99.99 charge that most others charge. Instead customers will get $120 credit towards future phone bills. T-Mobile will not subsidize the Apple iPhone 5, but will charge the cost in easy $50 a month installment. This is good news for T-Mobile, its customers and Apple.

T-Mobile is the U.S. unit of Deutsche Telecom AG and is the fourth largest carrier in the U.S. T-Mobile is trying to get market share in the U.S. for some time. Its merger with Metro PCS Communications Inc. is expected to be completed soon and it will create a combined total of 42 million customers and provide an opportunity to expand its LTE coverage which they were lagging. T-Mobile calls itself as “the uncarrier” referring to the minimum contracts required by three major carriers. Offering Apple iPhone will allow T-Mobile to stop the exodus of subscribers.