Introduction of curved TVs by Samsung, LG and others draw our attention to OLED (organic light-emitting diode) technology. OLED is different from traditional LED (light-emitting diode) because it uses organic substance that glows when electric current is introduced. The organic carbon-based compound emits its own light when treated with electrical current. A thin film transistors turn on and off of each pixel helping OLED to come up with thinner, lighter and higher resolution products such as TVs. The new material helps to reduce weight and thickness, and increase the size of TVs. When passes through filters it generates spectacular pictures for your viewing pleasure.

When compared to conventional cold cathode fluorescent lamp LCD (liquid crystal display) which requires backlight, OLED do not require a backlight and as a result pixels becomes truly black providing a higher contrast. Since elimination of backlighting layer, OLED hardware becomes thinner and lighter. The LED (light-emitting diode) also requires backlighting which is no longer required under OLED. OLED not just helps it to become thinner, it also provides a superior color reproduction due to pixels that turn on and off producing true blacks. The OLED technology also promotes energy efficiency over LCD and LED technologies.

MEMS are built using materials that are not unlike those of a semiconductor. The microscopic machines require layers of materials that are built up, in precise patterns, to relay information or power from source to another. Using manufacturing techniques like plasma-enhanced chemical vapor distribution, materials can be arranged in precise patterns for carrying out complex operations.

Deposition

PECVD is part of the process that allows manufacturers to design objects within 100 micrometers. Gases are released onto a substrate, where they “grow” by layers as the gasses cool and adhere to one another. Essentially, materials are broken down and built up by layer. One of the methods used is sputtering, which uses a spray pattern not unlike a can of spray paint.

Lithography

The precise patterns used to create MEMS are only possible thanks to a process using thin film deposition. First, the object is coated in a lightly radioactive substance. This could be a beam of light, for instance. The exposed parts would differ from those that were not exposed, and then a machine deposits thin layers of materials onto the parts that light as touched.

Conclusions

Extreme precision makes it possible to create smaller mechanisms to handle a variety of everyday tasks in the house. MEMS help to gauge the stability of something, like a level, so you’ll often find them in video game and cell phone applications that display according to the orientation of the device.

Related Story: Optical Coating Systems for the Automotive Industry

Related Story: MEMS Technology to Drive Growth in Customization and Personalization

Engagement is all the rage in Internet marketing, especially when companies like MasterCard talk about how to measure it and why it’s important. Engagement is reaching the right people, and motivating them to do something. Today, you have more opportunity than ever before to reach market segments on a micro level.

Geographic Targeting

Targeting users by location is a huge boost for local business, especially those who rely on mobile. Mobile users are more likely to buy, and banner advertising aimed at their location can boost sales. Geo-targeting also helps eliminate a state where your offer may not apply, which is common in affiliate and lead generation campaigns.

Demographic Targeting

Targeting by gender, age, and income level are all possible now thanks to greater amounts of data on users. Companies like Facebook have helped to catalog and crunch data, and those practices have filtered down to many buy-side platforms offering better quality traffic at a fair rate.

Retargeting

Marketers now have a second chance to reach users at a fraction of the cost. Retargeting looks at users who have viewed your website or your display advertising, and reaches out to them specifically. Advertising needs repeat views to sink in, and retargeting allows marketers to reach these segments alone.

Final thoughts

When you micro-target your audience, you remove all of the irrelevant page views your campaigns can accumulate. That immediately cuts spend, and should raise the overall response rates of your campaigns. If you’re unsure of a new segment that you’re targeting, try opening a new campaign to test that variable.

Bio: Ted Dhanik is an Internet marketing thought leader, and CEO of engage:BDR. Ted Dhanik began his work with MySpace.com and LowerMyBills.com, learning the secrets to banner advertising. Find out how to generate leads through Internet marketing tips from Ted Dhanik.