When you want to market a product or service, the fastest way to get started is through display advertising. It’s easy to feel overwhelmed if you try to run too many campaigns. It’s best to find a product that has a good conversion rate and try to run a campaign with it. From beginning to end, here are some tips designed to help you run your first ad campaign.

Talk with an Affiliate

Before you sell your own product, try to sell someone another prooduct that is more established. Selling an affiliate product through ad exchanges will teach you the fundamentals you need to get a campaign running, and to make some money with it. Speak with an affiliate representative and ask them about campaigns that have a strong conversion. Get a feel for the kind of audience you should target, but be prepared to do your own research on the topic.

Competitive Research

You want to start your basic research with some searches about your product, and the ideas related to it. Let’s say your product is a job website. You’ll want to learn what kinds of websites the unemployed are looking at, what they are reading, and anything you can about their aspirations. Knowing, for example, which job market is hottest at any given moment would help you hyper target your searches and learn even more about your market. Once you’ve gathered some data, set up a campaign with an ad exchange.

Your First Banner Advertising Campaign

Ad exchanges sell traffic directly to you, and they let you segment that traffic based on the observations you made during the research phase. You should have some ideas on keywords you want to pursue, demographics you want to target and which campaigns you want to run. Try to limit your campaigns so you can manage the results.

Record everything you can about the campaign, including how many visits your landing page receives and how many conversions you acquire. Also note the time of day that your site experiences the most traffic, and anything else you think may be relevant. Data acquisition is an art, and it’s not always clear which points will be most valuable when you begin a campaign.

Analyzing and Scaling

Getting your campaign working, and producing good conversion rates at a reasonable cost, is a matter of fine tuning the traffic settings and advertising models you have. Try varying your keywords, adjusting for location and other variables that might help eliminate traffic from viewers who don’t want to see your ads.

Bio: Ted Dhanik is the co-founder of engage:BDR, where he oversees strategic marketing and sales for the company. Ted Dhanik began his career with MySpace.com and LowerMyBills.com, where he sold engaging ads. Ted Dhanik has a degree in business administration from California State University Hayward.

Written by: Denton Vacuum, LLC

Summary: Thin film applies a smooth coating to a substrate, often changing its properties entirely.

Thin film evaporation allows manufacturers to coat devices with substances that can alter their properties entirely. This process is used in metallization of screws, where plastic pieces are turned into durable objects used in high-performance settings.

This manufacturing technique is used by many industries that produce products that live in your home.

Techniques

Thin Film is only one technique used to apply coatings to a substrate. In ion beam assisted coatings, a laser is used to guide the application of materials onto the substrate. Plasma-enhanced chemical vapor deposition superheats chemicals to a gas state, and is used in manufacturing solid objects like eye glasses.

Uses

To extend the eyeglass example, PECVD allows a manufacturer to break down a chemical into gaseous form. The molecules are applied to the lens as they cool, coming to settle on the surface of the lens as it is carefully rotated for an even coating. You may see this process at work in medical devices as well, especially in those that use hydrophilic coatings for better interaction with organic material.

Advantages to Thin Film

This technique is preferable to sputter deposition, because the finish created is smoother. It’s free from defects, or small inconsistencies that would normally coat an object that has undergone sputter deposition. It also makes it easier for manufacturers to bind certain chemicals and create entirely new substances. Plasma-enhanced silicon nitride, for example, is a thin film used in the formation of high performance automobile parts.

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Newer cars are full of technology that does everything from detecting blind spots to automatic breaking. Models from Hyundai Motor are full of technology produced by many manufacturers. The automotive chip industry is expected to generate $27.9 billion this year and grow at a 6.1 percent per year. A new car carry more than $329 worth of semiconductors in each car and compare this to no more than $20 worth of semiconductors in an iPhone 5. The top suppliers of chips for automobile include Renesas Electronics, Infineon Technologies, STMicroelectronics, Denso, and Freescale Semiconductor. Intel, Qualcomm and Nvidia are trying hard to cut into the field and supply only very small amount at this time. Audi A7 uses Nvidia’s Tegra processor and Intel is making inroads with BMW, Nissan Motors and Hyundai.

Safety and reliability standards for chips in vehicles require far more compliance than computers and smartphones. Automobile chips require zero failure rate compared to 10 percent tolerance for electronics. Another difficulty is making chips that can withstand huge temperature fluctuations. Once installed, chips need to work for many years without having to replace constantly. Consumer expectations are also increasingly getting higher due to influence from other fast improving segments for higher speeds and power.