The Waterloo, Ontario based BlackBerry maker Research In Motion (RIM) announced that they are replacing their co-Chief Executive Officers, Jim Balsille and Mike Lazaridis with COO, Thorsten Heins (a former Siemens executive) on January 22, 2012. The RIM is under lot of shareholder pressure lately due to its poor performance and slower growth.

The current plan as explained by the new CEO is to continue investing in hardware and software, and replace Black Berry operating system with new BlackBerry 10 (BB10) software from a company they acquired recently. They also hope to generate new revenue from BB10 licensing.

The BlackBerry dominates emerging markets such as Mexico and South Africa. They have 75 million subscribers worldwide.

However, they are faced with an intense competition. Microsoft is focusing on its partnership with Nokia and building an operating system. Samsung is thriving on Google’s Android operating system and Google bought Motorola Mobility. Competition from Apple iPhone is a major blow to BlackBerry. Apple’s last quarter profits ($13.1 billion) is twice the revenue of RIM ($5.2 billion).

Can RIMs BB10 exceed the quality of Apple’s iPhone and Android devices? Consensus is that they may not succeed. Corporate buyers who are hooked on to BlackBerry may have to support.

Protecting your phone and music equipment is crucial. Using a cover or case is the best way for you to protect your items from damage. Finding a protector is the easiest part. You will discover that there are millions of options in materials, prints, and colors to suit your personal taste and style. Unfortunately, this is not what you should be concerned with, when picking out the best cover for protection. A case or cover should certainly represent who you are but more importantly how it will protect your equipment.

Covers and cases come not only in a million different colors and styles but also in a number of different materials. Some are better than others, and you should base your decision on how hard you are on your personal products. In today’s market, you will find protectors in leather, plastic, silicone, metal, and rubber. Metal covers can be ideal as they absorb hard shocks better. If you don’t want to spend a lot of money, rubber protectors can be just as efficient. Rubber is extremely durable and typically easy to get on and off. Plastic covers are also usually very cheap. Plastic is wonderful for protecting from abrasion.

Once you base your cover and case purchase on materials, you can begin to sort through fun designs to express your individuality. The best iphone 3gs cases and iphone cases and covers, come in extremely sleek styles, giving you the ability to see the original casing design quite well. These products look sharp on their own, and sometimes you don’t want to have to cover them up. Plastic and rubber options come in millions of colors, patters, and designs. These products really give you the ability to have some fun and display a little bit of your own personality.

As you begin to do some research on a case or cover for your phone and music equipment, consider your own personal habits. If you are someone who is tough on their personal items, you will want to make a decision based on durability. By providing a quality protector for your device, you will be able to save its life for a longer period of time. Covers and cases can provide your items from protection from drop damage, dust, and some moisture. If your device is submerged in water, there is nothing that will be able to protect it. Have fun, and pick something out that is creative and expresses your own personality. With the ability to choose from millions of options, your choices will be endless.

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